– So welcome to The Journey. Today we’re going to be talking about some time-saving social media tips for your business. So hey I’m Sam and this is Emma. So I’m constantly knowing social media’s important and you need to be on it
or your thought is I have to like, I have to comment, I have to constantly post. Actually Emma, I know you’re the social media Queen here. So what is some of your
tips on saving time on social media? – First and foremost start a social media content calendar. This is a great way to help you plan ahead also to help you get
creative with your posts because it is all about quality not quantity. So to improve the quality if it you want to plan ahead
to get those holidays in there with some cool posts. Also think about it this way, you got Instagram, Facebook, Twitter, how often do you post? I get that asked all the time. And the worst thing you want to happen, is you wake up, it’s Thursday and you
haven’t posted anything since last Thursday. So with Instagram post
at least once a week. But I recommend a couple times a week. Also take advantage of those Instagram stories ’cause that’s really to me easier to fit in because it’s more
raw unpolished content. So it’s a really great
way to some like behind the scenes. I know we’ve done it here on set. And then for Facebook again, post a couple of times a week. And think about what photos you can add. Show photos of your team. Showcase your expertise, share something that’s entertaining and of value. Educate me and then Twitter. Now Twitter you can get
a little more frequent to stay on top of that newsfeed. So you can be posting every day. Once a day, maybe twice a day and keep it short and sweet. – Like me.
– And informative. I wasn’t gonna say it. And you might be thinking
I’m a seasonal business so I’m gonna like take some time off with that social media calendar. Eh, wrong! Let’s say you’re a hotel. It’s the off season, show me a picture of the beach. Wish you were here. Happy, get excited about it. Take this and put it top of mind for your customers, your guests so they don’t forget about you throughout the year. – Wow Emma, that’s all great and it’s
valuable information. However I’m only one person
and it feels like it’s a lot to do. Do you have any kind of
tips on how to kind of go about all that?
– Yeah totally. So I will bring up Go Daddy Social. We are a do it for you service, we’re on that team. And we’ll take this
completely off your plate. After all, it’s a full time job. So we’ll give you the
writers to handle all this. If you want to handle this on your own, Rad there’s hootsuite, TweetDeck, those are scheduling apps. So that can help you to plan ahead and get that content, you know think about it ahead of time. Ready and it’ll post on your behalf in the future. I also recommend to
keep in mind especially on social media that you don’t always have to create original content. Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit? Oh my gosh click retweet, there’s your content for the day and it’s super relevant to your audience. Maybe some cool recipes and cooking tips. Or maybe you are a landscape artist and you read something about on homes and gardens or better homes. And you get excited about it, you’re like this is something
my audience will love. Again, repost retweet. And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products, capturing their experience
with your services. Pay attention to that when you’re mentioned and repurpose that. Share it, retweet and
that’s gonna save you time. Just like the scheduling apps that I mentioned prior.
– So I’m sensing a theme here that I don’t have to come up everything myself. – Exactly and that’s what’s so cool about these
social media channels. They are very social and that yes, it’s not always about
you and it shouldn’t be. Just dishing out your content, your expertise, sell, sell, sell. You want to drive some
conversation and engagement with the help of your friends on social. Like other businesses in your industry. – So I know one of my bad habits in the past is really just always being on social media. So do you have any kind
of tips to kind of help with that?
– Yes, you can definitely just set aside some time, a window, where you take that time to really focus on your social media content. And also go and check out what other people are posting so you can get new followers. You can get eyes on your brand by just following like minded people. And in addition to that, I’m a big fan of setting alerts and reminders.
– Oh yeah. – I love to do whatever I can to declutter up here and take off my brain. One less thing to think about. I am all for it. – I live by my calendar so I get that.
– Yeah same. You should see it, mine’s color coded. It’s ridiculous.
– Oh mine’s bland. – So have an alert. Have a reminder and then when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews? And if you did take the
time to respond to those. Read them and respond
in a personal manner. And any mentions that you have. Which I just talked about
user generated content, this is another great time to
check in setting that alert like hey Sam remember see if
your customers are posting about you and if so, acknowledge that because this is clearly a
testimonial to your business if they’re out there mentioning you. Or taking photos of your services, your products. Take advantage of it, set an alert. – Your users, your clients, your customers they’re the best marketers for your business. – Another thing that I recommend for a good time saver is write out the copy before you post. So your caption, I see this all the time
with my influencer friends. They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re
just hanging out stumped for words like Em, Em, Em, what do I say? I’m like I don’t know you’re putting me on the spot. So it’s something to
think and put time aside to put these captions. Maybe in a word doc, I often use my iPhone notes. I see my influencer friends do the same. So that way they’re not rushed to come up with a witty creative caption they have like this caption bank if you will. – So you’re saying pretty much you don’t have to do
everything in the moment. You know you can plan it out. – Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will. But also have a photo
bank so if you come across some compelling photos that you think you might use one day to represent your brand or
your team or your business, store those in a place where
you can easily access them. And just put them out there, it’s gonna save you so much time versus that day you’re coming in to the kitchen. You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out. Be like oh team get
together we’re gonna do a behind the scenes photo. It’s like no this is our busiest time of the day. People need to be served. Customer service is still important. So get a photo bank, it’ll save you time in the end. All right that’s a wrap, comment below with your
favorite time-saving tip. – And make sure that you like this video, subscribe to our channel and ring that bell to make sure you’re notified when our brand new content comes out. – This is The Journey.