Bounce rate is essentially someone who comes onto the site, doesn’t
click anywhere, doesn’t click on any Pages lands on the page and just bounces off.
And the equivalent would be someone coming into a bricks and mortar store and saying to someone in the in the shop, “Hey, have you got X Y Z?”
And they go “Yeah”,
and they just they just walk out. So, it’s something not quite right
but having people bounce on the site is obviously normal, not everybody’s going to
click through but where you where you need to start worrying is when that bounce rate is too high.