NEW AT 5 BUYING EYEGLASSES FOR NEW AT 5 BUYING EYEGLASSES FOR
MANY IT’S A NECESSITY NEW AT 5 BUYING EYEGLASSES FOR
MANY IT’S A NECESSITY
AND FOR SOME PEOPLE IT’S A MANY IT’S A NECESSITY
AND FOR SOME PEOPLE IT’S A
FASHION STATEMENT BECAUSE NOT AND FOR SOME PEOPLE IT’S A
FASHION STATEMENT BECAUSE NOT
ONLY WANT TO SEE WELL YOU WANT FASHION STATEMENT BECAUSE NOT
ONLY WANT TO SEE WELL YOU WANT
TO LOOK GOOD TOO ONLY WANT TO SEE WELL YOU WANT
TO LOOK GOOD TOO
12 ON YOUR SIDE’S MARILYN TO LOOK GOOD TOO
12 ON YOUR SIDE’S MARILYN
MORITZ TAKES A LOOK AT WHICH 12 ON YOUR SIDE’S MARILYN
MORITZ TAKES A LOOK AT WHICH
STORES AND ONLINE RETAILERS GET MORITZ TAKES A LOOK AT WHICH
STORES AND ONLINE RETAILERS GET
HIGH MARKS FROM SHOPPERS. STORES AND ONLINE RETAILERS GET
HIGH MARKS FROM SHOPPERS.
>>THERE’S NO QUESTION YOU’LL HIGH MARKS FROM SHOPPERS.
>>THERE’S NO QUESTION YOU’LL
GET MORE PERSONAL ATTENTION>>THERE’S NO QUESTION YOU’LL
GET MORE PERSONAL ATTENTION
WHEN YOU SHOP FOR GLASSES AT A GET MORE PERSONAL ATTENTION
WHEN YOU SHOP FOR GLASSES AT A
STORE THEN YOU WILL ONLINE BUT WHEN YOU SHOP FOR GLASSES AT A
STORE THEN YOU WILL ONLINE BUT
YOU’LL PROBABLY ALSO GET A STORE THEN YOU WILL ONLINE BUT
YOU’LL PROBABLY ALSO GET A
BIGGER PRICE TAG COST IS YOU’LL PROBABLY ALSO GET A
BIGGER PRICE TAG COST IS
THE BIG DRAW BACK AT BIGGER PRICE TAG COST IS
THE BIG DRAW BACK AT
TRADITIONAL RETAILERS. THE BIG DRAW BACK AT
TRADITIONAL RETAILERS.
ACCORDING TO A CONSUMER REPORTS TRADITIONAL RETAILERS.
ACCORDING TO A CONSUMER REPORTS
SURVEY OF ITS READERS, THOSE ACCORDING TO A CONSUMER REPORTS
SURVEY OF ITS READERS, THOSE
WHO BOUGHT THEIR GLASSES IN A SURVEY OF ITS READERS, THOSE
WHO BOUGHT THEIR GLASSES IN A
STORE AND PAID OUT OF POCKET WHO BOUGHT THEIR GLASSES IN A
STORE AND PAID OUT OF POCKET
SPENT A MEDIAN $234 A PAIR. STORE AND PAID OUT OF POCKET
SPENT A MEDIAN $234 A PAIR.
ONLINE SHOPPERS THOUGH PAID A SPENT A MEDIAN $234 A PAIR.
ONLINE SHOPPERS THOUGH PAID A
MEDIAN PRICE OF JUST $91. ONLINE SHOPPERS THOUGH PAID A
MEDIAN PRICE OF JUST $91.
EVEN SO THE VAST MAJORITY MEDIAN PRICE OF JUST $91.
EVEN SO THE VAST MAJORITY
STILL BOUGHT THEIR GLASSES IN A EVEN SO THE VAST MAJORITY
STILL BOUGHT THEIR GLASSES IN A
STORE, IT’S ALL ABOUT THE STILL BOUGHT THEIR GLASSES IN A
STORE, IT’S ALL ABOUT THE
SERVICE. I LIKE THE EXPERIENCE STORE, IT’S ALL ABOUT THE
SERVICE. I LIKE THE EXPERIENCE
OF HAVING SOMETHING TO TRY SERVICE. I LIKE THE EXPERIENCE
OF HAVING SOMETHING TO TRY
AND FRIENDLY. OF HAVING SOMETHING TO TRY
AND FRIENDLY.
>>EATERS VALUE THINGS LIKE THE AND FRIENDLY.
>>EATERS VALUE THINGS LIKE THE
SKILLED FITTING AND POLITICS>>EATERS VALUE THINGS LIKE THE
SKILLED FITTING AND POLITICS
SERVICE YOU GET WITH THE SKILLED FITTING AND POLITICS
SERVICE YOU GET WITH THE
REAL SALESPERSON. SERVICE YOU GET WITH THE
REAL SALESPERSON.
>>COSTCO WAS AMONG THE TOP REAL SALESPERSON.
>>COSTCO WAS AMONG THE TOP
RETAILERS AND CR IS MOST RECENT>>COSTCO WAS AMONG THE TOP
RETAILERS AND CR IS MOST RECENT
RATINGS BECAUSE YOU CAN GET RETAILERS AND CR IS MOST RECENT
RATINGS BECAUSE YOU CAN GET
PERSONAL SERVICE AND A RATINGS BECAUSE YOU CAN GET
PERSONAL SERVICE AND A
REASONABLE PRICE. BUT THE FRAME PERSONAL SERVICE AND A
REASONABLE PRICE. BUT THE FRAME
SELECTION IS MORE LIMITED THAN REASONABLE PRICE. BUT THE FRAME
SELECTION IS MORE LIMITED THAN
INDEPENDENT RETAILERS AND TOP SELECTION IS MORE LIMITED THAN
INDEPENDENT RETAILERS AND TOP
ONLINE STORES. 3 ONLINE STORES INDEPENDENT RETAILERS AND TOP
ONLINE STORES. 3 ONLINE STORES
WARBY PARKER ZENNI OPTICAL AND ONLINE STORES. 3 ONLINE STORES
WARBY PARKER ZENNI OPTICAL AND
I BUY DIRECT WARBY PARKER ZENNI OPTICAL AND
I BUY DIRECT
JOINED COSTCO AT THE TOP OF THE I BUY DIRECT
JOINED COSTCO AT THE TOP OF THE
RATINGS WITH JOINED COSTCO AT THE TOP OF THE
RATINGS WITH
GOOD PRICES. BUT ZENYATTA I BUY RATINGS WITH
GOOD PRICES. BUT ZENYATTA I BUY
DID NOT DO AS WELL ON QUALITY A GOOD PRICES. BUT ZENYATTA I BUY
DID NOT DO AS WELL ON QUALITY A
TIP FOR GETTING THE BEST OF DID NOT DO AS WELL ON QUALITY A
TIP FOR GETTING THE BEST OF
BOTH WORLDS. TIP FOR GETTING THE BEST OF
BOTH WORLDS.
>>IS SHOP AROUND FOR THE BOTH WORLDS.
>>IS SHOP AROUND FOR THE
FRIENDS, YOU LIKE AND THEN GO>>IS SHOP AROUND FOR THE
FRIENDS, YOU LIKE AND THEN GO
TO A DISCOUNT STORES LIKE FRIENDS, YOU LIKE AND THEN GO
TO A DISCOUNT STORES LIKE
COSTCO OR WAL-MART TO GET TO A DISCOUNT STORES LIKE
COSTCO OR WAL-MART TO GET
THE LENSES. COSTCO OR WAL-MART TO GET
THE LENSES.
>>A LOT OF TIMES THE THE LENSES.
>>A LOT OF TIMES THE
TECHNICIANS AT THOSE DISCOUNT>>A LOT OF TIMES THE
TECHNICIANS AT THOSE DISCOUNT
STORES CAN TAKE THE LENSES YOU TECHNICIANS AT THOSE DISCOUNT
STORES CAN TAKE THE LENSES YOU
BUY THERE AND PUT THEM INTO THE STORES CAN TAKE THE LENSES YOU
BUY THERE AND PUT THEM INTO THE
FRAMES THAT YOU BUY ELSEWHERE. BUY THERE AND PUT THEM INTO THE
FRAMES THAT YOU BUY ELSEWHERE.
THERE’S USUALLY A FEE OF ABOUT